SWTOR Concerns Cause EA Shares to Drop

Posted 19 January 2012 by Paul Younger

EA’s shares have taken a knock of 3% after analyst Brean Murray Carret & Co cut his price on EA stock from to $22 from $28. The drop comes as concerns are being raised over  the sales performance of Star Wars: The Old Republic. Analyst Todd Mitchell has written to clients citing converns over EA’s MMO release adding “Specifically, initial sales appear to be below expectations, and casual observation of early play is causing us to rethink our churn assumptions,”

It is still early to pass any assumptions over the game’s performance, the game was released during a quiet holiday period and many gamers will have been waiting to read reviews and see how the launch went before commiting to to the game. We’ll have to wait until the first free month is over to see how many gamers stay in the game to really see how it is performing.